iCatch App

For iCatch, I created a cohesive visual identity that underscores its mission to revolutionize species identification in the seafood supply chain. The branding suite includes a sleek and recognizable logo, intuitive app icons, and promotional flyers designed to engage diverse audiences, from fisheries observers to retailers.

The design reflects the app’s innovative use of AI and genomic technology, blending clean, modern aesthetics with elements inspired by marine life. Each visual component emphasizes the accessibility and precision of iCatch, reinforcing its role as a game-changing tool in combating seafood mislabeling, substitution, and illegal fishing.

By making species identification accessible to anyone, anywhere, iCatch helps pave the way for sustainable fisheries management, protecting at-risk species and ensuring transparency across the global seafood supply chain.