Rochester Pollinators
In 2019, I had the privilege of helping launch a city-wide campaign aimed at raising awareness about the importance of native pollinators. The initiative focused on encouraging residents and municipalities to plant native species, reduce pesticide use, and promote awareness of declining local biodiversity.
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The monarch was chosen to be the poster child of the initiative.
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I designed a printed brochure complete with garden plans, signage for the local park, a library display, a mural, and so much more.
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Fundraising was the core of the group. I designed shirts, stickers, pins, posters, tote bags, and seed packets to help raise money for the cause.
As a member of the city committee, I took on the role of designer, creating a cohesive visual identity for the campaign. This included designing the logo, brochures, native garden plans, seed packets, signage for municipal native plant gardens, and a range of merchandise to support fundraising efforts. It was an incredible opportunity to merge my passion for design and science communication while contributing to a vital environmental cause.
