The Barrett Lab

For the Barrett Lab, I designed a bold and dynamic visual identity that reflects their groundbreaking work in insect sensory biology and welfare. The logo and accompanying graphics are visually striking, embodying the lab’s commitment to innovation, empathy, and ethical science.

The design draws inspiration from the lab’s interdisciplinary approach, incorporating elements that evoke neuroscience, physiology, and behavior to highlight their focus on understanding the experiences of insects. With a bold aesthetic, the branding mirrors their mission to revolutionize insect welfare through empirical research and collaboration.

From advancing ethical practices to informing policies, the Barrett Lab is leading the way in this emerging field. The visuals I created aim to amplify their message and connect their pioneering science with diverse audiences, from farmers and researchers to policymakers and the public.